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Edoardo Reni — Copywriter, Storyteller & Content Strategist

Watch the trailer ↗

Imagine us...

shooting the video trailer for our launch campaign: gorgeous still frames picturing the mood of our, mysterious, new art installation.
Then, an idea strikes us!

Behind-the-scenes still frame from the art installation campaign video
Work-in-progress still frame from the art installation campaign shoot
Production still from the art installation campaign video shoot
Behind-the-scenes still frame from the art installation campaign video
Work-in-progress still frame from the art installation campaign shoot

Whoops, we forgot the editorial!

We start shaking: deadline is near, printing houses are closed.
"Don't worry, I got you" I exclaim.
We will solve the issue faster than light: a multimedia editorial!

FWT Magazine cover, a Turin digital culture editorial project by Edoardo Reni
Read magazine ↗
FWT
TURIN DIGITAL REVOLUTION

B[r]ODOCULTURALE

AlwaysOnline

Video teaser thumbnail for the FWT Magazine editorial campaign
Visual teaser

Video

Digital print spread preview for the FWT Magazine editorial project
Digital Print

Magazine

Instagram carousel preview for the FWT Magazine social campaign
Social Media

Carousel

Phew... we did it.

That was a close call! Luckily we don't have any other project to deliver.
OH NO, ACTUALLY...

Smartphone view of the boutique fashion website case study

Just kidding!

The static website mockup for our billionaire top client is ready.
A fantastic clothes catalogue, sorted by collections and residencies: and you know what's the best part?

It's super chic!

Remember when the client asked for a premium boutique look, with a cinematic twist on it?
Here it is: a beautiful long-scrolling single page, with huge still frames and AI driven items assistant.
Your personal outfit advisor, for real.

Homepage layout of the boutique fashion website project
Home
Product collection page layout of the boutique fashion website project
Collection
Product listing page layout of the boutique fashion website project
Listing
Editorial article page layout of the boutique fashion website project
Article

We're (almost) ready.

Website design is ready, and developers are ready to deploy the finished product.
What's left?
The meeting with our client's treasurer.

Wardrobe presentation preview, a boutique fashion e-commerce concept
Open the presentation ↗

Data storytelling, done!

Here we have the report for the 2025 client's main expenditures.
A strategic insight to show where to allocate more budget, and how to better manage the closets.

Perfect, we're ready for the meeting then.
Before, just help me out rehearsing my Bio again, will you?

Everything's a story!

My name's Edoardo, and I'm your new favorite storyteller. Today we're here to see how to transform different pieces of media into a beautiful story.

Portrait of Edoardo Reni, copywriter and storyteller

Let's share dreams

You need to transform your visions into a product?
Or you want your data to tell an adventure?
I'm the right person for you!